Business Branding Tips - Business Branding Tips - How To Write Your Company’s Mission Statement

"You Close The Sales. We'll Generate The Leads"

Posted By: Top Team Blog

Why do you need to write a mission statement for our company? Well, the reason is simple. The mission statement is a reflection of how you look at your growing company, how you want other people to see it, what your company’s main purpose is, how it benefits your customers and how it would stand against your competition.

The next step is how do you actually write it? You might think, couldn’t you just copy some old quotations from you’re an old English book or sayings from the I-Ching and put it on your company’s mission statement. How about outsourcing it? Good try, yet not very original, my friend. When writing your company’s mission statement, make sure that it would be heartfelt by anyone who reads it. It should connect with your readers. It should reflect your company’s purpose, what your company is ALL about. Your mission statement should clearly state why your company exists in the first place. As well as how you see the future of your company, your goals and objectives.


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Also, don’t rush it. Writing a mission statement for your company doesn’t have to happen overnight. It may take days or even weeks to finish it. Get lots of suggestions from employees, partners, board members, customers and other people you feel would make a difference. Brainstorm with them and review once you’ve gathered all the information that you need to write a powerful mission statement. Be open to new ideas and suggestions.


Remember, Rome wasn’t built in a day, so what’s the hurry?

Always remember the KISS formula. Keep it Short and Simple. You don’t want to bore your readers with long paragraphs. Your mission statement should be short enough to remember, articulate clearly what you do and what value you provide to the market place. Make sure your mission statement is timeless. It should still be just as applicable 5 years from now as it is today. Also ensure sure that it’s possible to achieve, yet not too easy or idealist in nature.

Next, review what you’ve written. It may take a week of editing and tweaking to develop your perfect mission statement. Have your team look at it and determine if they understand and can relate to your company’s strengths and vision. Once you’re done, your mission statement will be your guide to attract new people, new resources and new customers for your business.

Finally, your mission statement is a powerful public relations marketing and branding tool. Post it to your website, add it to all of your marketing collaterals, leverage it (or portions of it) in your social media marketing and make it a requirement that all of your employees learn it and memorize it. Actually make it a condition for them earning their bonuses. Now every time you hold your annual stockholders’ meeting, conducting a sales training or just simply any company get together, discuss your company’s mission statement. And always hold yourself and your organization accountable to whether or not you’re living up to it.


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