Business Branding Tips - How Do You Know If Your Business’s Website Design Is Good?

"You Close The Sales. We'll Generate The Leads"

Posted By: Top Team Blog


How do you know if your business’s website design is good? It all depends on your website visitor. How they view your site and the purpose that it serves. You have less than twelve seconds to grab your site visitors’ attention and hold them on your site. So conversion tools and your creative design are VERY IMPORTANT. Also you must make sure that your website can reach as far and as wide as possible. This means realizing that there are a lot of site visitors that use high-tech devices to access your website. These days, people can browse the internet using their mobile phones. So ensuring that your website is responsive is very important. Making sure that you follow the correct guidelines that we recommend will ensure that 95% or more of site visitors will be able to access your website.

Let’s start with answering a few questions. Such as: What would you like to feature? What’s your target audience? Is it kids, teens, yuppies or seniors? Married? Single? Will it be in plain text? Full color?

Or would you display flashy images or videos from the internet? Perhaps a little bit of everything? So, when you’re planning the design of your website, you must take all of these things into consideration. This is essential in effective lead generation for your business.

Now to the design. You want to start with a clear design and layout. Don’t exaggerate the use of Javascripts or Flash that can affect the major functions of your website menus and sub menus. Make sure that important information is easily accessible on your site. Also, avoid using any colors that may be irritating to your visitors eyes. If you want people to visit your website on a regular basis and do business with you, you want to make sure that every time they visit, they feel soothed and relaxed. This is because loud colors and schemes may disturb site visitors and discourage them from returning to your website. You can always follow the basic primary colors when you feel at a loss. Yet most people use the color wheel.


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The overall look of your website should follow the basic types of color schemes. There are 3 types: Analogous, Complementary and Monochromatic. Analogous color schemes make use of colors that are next to each other on the color wheel. Complementary color schemes are those colors that you combine that are directly across from each other on the color wheel. Monochromatic color schemes are those same colors with different hues. The colors used in any color scheme needs to be balanced with the overall design of your website. Professional advice from a good website design company will benefit you greatly in determining the effect of those color schemes on your website. This ensures that you’re able to effectively connect with your site visitors.

Next, use a uniform theme that is clear and concise throughout your web site. Themes are the overall design of your website. Every page of your website should have a connecting factor to other pages by making use of a consistent layout and color scheme. Also, each page should stand on its own, making use of images and information that would be appropriate to the product or service that you offer to your customers.

In addition, pay careful attention to your use of fonts. Fonts are the styles of lettering. The two basic types are serif and sans serif. Of the two, the san serif is being used by most websites because their content is easier to read than the serif fonts. When choosing a particular font to be used in your website, it’s vital that you know how much lettering your site will have and ensure that you use the same font throughout. Using too many fonts of different shapes and sizes can become unpleasant and overwhelming to your site visitors. As before, seek the advice of a good website design company on the best fonts to use for your site.

Another good tip is to use CSS (Cascading Style Sheets) when designing your website. In this way, the content and navigation bar will have a consistent look and feel. Since the outline is arranged to take place through CSS, no matter what, it will appear as an “eye pleasing” design. The CSS design techniques also allow you to play with sophisticated layouts without making your website “out of touch”. Keep in mind, simplicity is beauty.


Remember the goal of your website design is to connect with yours site visitors, make them feel comfortable and not scare them away.

Your web site must also be USER-FRIENDLY. It should be easy to navigate, highly memorable and very useful to your site visitors. A site map is also good to use. This is essentially the “table of contents” for your site. It enables your site visitors to more easily determine what your web site has to offer. Also, you want to leverage eye catching graphics, engaging photos and flash to give your site an exciting look and feel.

Lastly, your contact information should be strategically placed above the fold (the portion of a web page that is viewable without scrolling) of each page.  Make sure that your contact information is able to viewed on EVERY PAGE of your site. This way, your site visitors won’t have to go back to the “Home Page” or “Contact Us” page of your site just to find your contact information.

In closing, the elements of good web site design are simple if you follow this advice. You can be confident that your visitors will enjoy your site and return to it time and time again.

 

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