Internet Marketing Tips - 15 Eye Opening Stats On Why Content Marketing Works For Your Business

"You Close The Sales. We'll Generate The Leads"

Posted By: Top Team Blog

The educational content that you produce and promote is the voice of your brand and your company. So it is extremely important to plan it out and leverage it properly to get the BEST results for your business. When used properly, you’ll generate new leads, more cross sells from existing clients and customers as well as referral leads. When used incorrectly, you may get nothing.


Yet why does it work and how? Well check out these 15 Eye Opening stats to find out:


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1) Educational Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62% less per lead than outbound marketing. (Source: Mashable)

2) People want to be in control of what information they receive and it’s evident from these statistics: (Source: NewsCred)

86% of people skip TV advertisements
44% of direct mail is never opened

3) 91% of email users have unsubscribed from a company email that they previously opted into (Source: CMO Council)




4) 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Source: Content Marketing Institute)


5) 8 in 10 people prefer receiving information on a company through custom media. (Source: Hanley Wood Business Media)


6) Per dollar invested, content marketing produces three times more leads. (Source: Kapost and Eloqua)


7) 90% of consumers find custom educational content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. (Source: TMG Custom Media)

8) 20% of users’ time is spent surfing the Internet on content-led websites. (Source: Content Marketing Association)


9) 70% of consumers prefer getting to know a company via articles rather than ads. (Source: Axonn)


10) 60% are more likely to be on the lookout for products when looking at content marketing. (Source: Axonn)

11) 57% read content marketing titles at least once a month. (Source: Axonn)


12) 37% visit content marketing websites at least once a month. (Source: Axonn)


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13) 68% are likely to spend time reading content from a brand they are interested in. (Source: Axonn)


14) Per dollar, content marketing produces three times more leads. (Source: Kapost and Eloqua)


15) After 36 months, educational content marketing has generated 31 leads per $1,000 spent, 3.3 times greater than the 9 leads for paid search. (Source: Kapost and Eloqua)


Now that you know, start producing your own educational content and promoting it to get more new clients and customers!



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