Would you like to start generating MORE leads from your CURRENT website without investing $1,000s of dollars? Who wouldn’t right? Well, hands down, the best solution is to get a specially designed ‘Lead Generating Website’ for your business. This type of website can generate leads for you on virtually a daily basis!
Yet some business owners either don’t have it in their budget to get one or oftentimes they’ve recently bought a website from a web design company that doesn’t have a clue as how to generate leads from a website. So many business owners are stuck trying to figure out how to make it work with what they’ve currently got.
Well here are 3 simple ‘do it-yourself’ tips that can help you convert MORE LEADs from your current website:
1. Use an ‘Irresistible Offer’ – On average more than 50% of the leads you generate from your website will be requests for Educational Content offers, special offers, coupons, savings, etc. (varies per industry). This ‘Irresistible Offer’ should be one of the first things that your site visitors see when they land on your website.
So what is an ‘Irresistible Offer’? Simply put, it’s when you bundle 2-3 FREE gifts together (each gift your prospects should be willing to pay money for) yet you give it ALL to them for free! All they have to do to claim your ‘Irresistible Offer’ is fill out a form on your website and give you their contact information.
NOTE - usually asking for their name and email address only will get you more conversions than asking for telephone numbers as well.
2. Use Engaging Marketing Copy – The number 1 reason people use the internet is to find information. So when you have leads visiting your website it’s because they are searching for information. So you want them to be able to clearly understand what it is that you do and how you help them specifically.
This means writing it in colloquial speech (conversational speech) and leveraging ‘Attention Grabbing’ headlines & sub-headlines, body copy, branded & relevant images, customer review videos, client case studies and finishing with an offer to engage with you more (call for a FREE consultation, FREE Quote, FREE Assessment, FREE Evaluation, etc.).
3. Use An Internal Blog AND OR Podcast – An internal blog or podcast (one that is built WITHIN your website) is not only great for helping your website to be found in the search engines and social media yet it also increases the amount of time site visitors spend on your website. The greater the amount of time leads stay on your website, the greater the probability of them converting by either filing out a form on your website or calling you.
NOTE – Many leads tend to sign up for your ‘Irresistible Offer’ AFTER they’ve read your blog posts or listened to your podcasts. So make sure you have multiple ways for them to sign up for your Irresistible Offer’.
Implement these 3 simple strategies today to start converting more prospective clients & customers visiting your website right now!