What is alexa page rank, What is alexa traffic rank in the seo of a website based on and what is the alexa toolbar? That’s what we’ll answer in today’s video.
Hi, My name is Dillon with Social Media Top Team.
We help business owners grow their business to the next level by leveraging social media, internet and high performance marketing strategies.
Let’s get right to it. A lot of business owners wanna get more customers and internet sales leads from search engine optimization. So they start doing research online and they come accross the phrase ‘alexa traffic rank’. Hmmm.. If this has happened to you, we’re gonna show you exactly What is alexa traffic rank, What is alexa traffic rank in the seo of a website based on and what is the alexa toolbar? Plus, we're gonna show you how to check the alexa page rank of your website for FREE!
Alexa traffic rank is determined by the web information company Alexa. Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that provides commercial web traffic data. It has a toolbar that collects data on browsing behavior and transmits it to the Alexa website, where it’s stored and analyzed, forming the basis for the company's web traffic reporting. They provide website traffic data, global rankings and other information on 30 million+ websites. While Google measures webpages, Alexa measures domain popularity.
Here’s how Alexa explains Alexa traffic rank:
The global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months. The site with the highest combination of unique visitors and pageviews is ranked #1.
A website is typically defined at the domain level. For example, www.yahoo.com, omg.yahoo.com and news.yahoo.com are all treated as part of the same site, because they all reside on the same domain, yahoo.com. Exceptions are made for personal home pages and other hosted sites, for example beekeepers-cooperative.blogspot.com, which are treated as separate sites.
Alexa traffic rank is calculated based on page views and number of average daily visitors (traffic) to that domain. So the domain that gets the highest combination of traffic and page views is ranked number 1 and then everyone else afterwards. So it’s the traffic rank of a website, compared to ALL other sites on the web.
The key point though is this sample browsing behavior of people are only of those people with the Alexa toolbar installed in their browser, we're gonna take a look at one now. And this is circle in red, it is the Alexa toolbar how it actually appears in the people's browser. It works kind of like with TV’s Nielsen ratings where they determine popularity of TV shows by people who allow nielsen meters in their homes recording information about what they watch on tv. Alexa traffic rank works in the similar way.
The toolbar is a free tool which you can actually download and allows you to measure your own traffic and rankings and check out your competitors ranking. To get one just go to this site Alexa.com/Toolbar, and we'll go there right now. And you see here this is Alexa toolbar this is actually the toolbar looks like right here. And all you do is click 'Install Alexa Toolbar' very simple. This tool bar shows you two rankings. It actually shows you a rank for the world and a rank for your country. A lot of information and the extension is also useful because it also gives you a link for search analytics and way back machine. And you see right here the wayback allows you to see how a site looked in the past. A lot of information worth checking out you're looking in to. And it also allows you to cpmare your sites to other sites, right there on the toolbar.
Now something to know is Alexa traffic rank is not a particularly reliable because it is based solely on people who actually use the Alexa toolbar and it ignores all of your website visitors that don’t use this toolbar. However it can be useful for identifying and analyzing traffic trends. And that's really a lot of people used it for. It's another reason to what im gonna show you in a moment. Just to follow with this though, it says people don't use, alot of people don't use the toolbar is not accurate.
For example, let's say we have two websites, like these. Here's the wesbite and here's the second website. So, we have two websites, that are both getting the same amount of daily unique visitors and page views or people visiting and how many pages they look at essentially, yet one site has more people with the Alexa toolbar installed visiting than the other. That website will have a much higher alexa traffic ranking than the other one. Eventhough they both have identical traffic visiting their sites!This is why for websites you always want to use your own web statistics software.
So you're wondering why you should even use Alexa Traffic Rank?
Well, Alexa rank plays a BIG role if you plan to sell advertising in your website or blog. Like here. You see these big companies Exxon Mobil, T Mobile this is how they determine if this will be a good site for them to run on their ads on. Or also if you have a plan to sell your website or blog all together.
Advertisers use Alexa rank to determine the popularity, Traffic and the reach of your blog or website. A better ranked site would have good traffic and higher ad conversion rates. And actually many bloggers even look at Alexa rankings before determining to Guest blog post on your website or blog.
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I’m Dillon with Social Media Top Team. Don’t miss our next video when we cover ‘How to use the buyer’s spectrum to exponentially increase your sales’. See you next video!