What’s the Best Type Of Internet Videos For Marketing your local Business? Tip 8 The company branding Video …and how to use it. That’s what we’ll answer in today’s video.
Hi, I’m Dillon with Social Media Top Team. We help business owners grow their business to the next level by leveraging online video, social media and UNCONVENTIONAL marketing strategies.
Before we get started, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Ok, let’s get right to today’s Video Marketing Tips for local video marketing. You already know how your business benefits from internet video marketing from our previous video - Why And What is online video marketing and what are some GOOD video marketing statistics? Today you’re going to see one TYPE of video to have produced for your business and then how to use it to get more customers.
You may be surprised to discover there’re actually 12 different types of online video for marketing your local business. Today we’ll look at a VERY important and effective type of internet video… The company branding video
The Company Branding Video. This unique video for your business is where you tell your company story. Remember people don’t buy products and services. People buy brands. A great definition of branding is ‘branding is the sum total of all the positive thoughts, memories, feelings and experiences a customer has with or about your company’. So express what you and your business are passionate about with your business branding video. So what you want to do is show what actually drives you. Why you do what you do and you want to tell your story. So this business video is usually about 3-7 minutes long. As you see one here is prior to that marks, its about 7 minutes, 6 minutes to be exact.
In this video for your business, you want to let customers see inside your company and feel more connected to you. People are able to emotionally connect with you when you tell a compelling story. Tie a lesson into your story as a takeaway. You can also tell about an event from your past that has shaped who you are or how you do business today. These things are very effective for connecting.
Production of your company branding video for your business could be something as simple as an interview...with you, a behind the scenes look, a documentary on your business, interviews of your entire staff from the CEO to the maintenance crew, A “day in the life of” video of a handful of your staff, guest interviews of your customers if they are in the office, it can be a tour of your office or campus building, even videos of your staff dancing around! You get the idea. You want to demonstrate your personality with your branded business video!
Company branding videos for your business benefit you by being powerful conversion and customer retention tools. So its marketing purpose is to convert viewers into sales leads, prospects into customers, customers into repeat customers AND to build customer loyalty. In your business marketing, they are used before AND after the sale, as part of the post close and as well as to build and maintain the relationship.
After production, these business videos are usually leveraged in your marketing by embedding them on your website, you even use it in your email newsletter marketing and your social media marketing sites.
We’re going to take a look now an example of a branding business video…
This one is for Nikon. They did an excellent job of it. Let’s take a look now.
You can see Nikon, one of the things they manufacturers are cameras. Ok, so you could pretty much get the idea, so we'll fast forward to the end here. As you see more of what they do. They have shots of the people that work in the company. See the pictures of them. So Nikon, and of course another branding opportunity at the end. So Nikon did an excellent job of it. So again, they are promoting their cameras yet it wasn’t just bunch of pictures of different cameras and the model numbers. I guess, this is selling services or products, is the brand it showing friends out, a couple out taking pictures together, a lady taking picture of her dog, a family taking pictures of the kids, astronauts in space taking pictures. The emotions are high with these. And suddenly they are able to take human emotions and connect it powerfully with a piece of manufactured electronics. So that’s what the branded company video does. And you could do the same thing as doesn’t matter if its a small business or big business, the same exact thing.
So this is an awesome example of a Company branding video for business. Pricing for these average about $2,500 to $10,000 or more with other business video production companies. Yet we have a unique strategy where our clients typically invest around $1,500 per video for theirs. We have the best pricing of any business video production company for business videos. See our pricing page for the details.
If you Enjoyed this What’s the Best Type Of Internet Videos For Marketing your local Business Tip 8 The company branding Video and how to use it, then do us a HUGE favor and share it with 2 or 3of your closest friends or colleagues…or more. They’ll definitely thank you for it. Plus, make sure you subscribe to our channel RIGHT NOW so you don’t miss out on our BI-WEEKLY videos…where you learn innovative ways to get more customers and grow your business to the next level.
And before we go, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Finally, if you’d like to learn more about getting more customers with our internet video production and marketing services, we have packages starting at just $75. At these prices, it can EASILY fit into your budget.
Go to www.socialmediatopteam.com or simply click on the link below this video.
I’m Dillon with Social Media Top Team. Don’t miss our next video when we cover the 9th Best Type Of Internet Video for marketing your small business – ‘The On location events Video’…and how to best use it.
See you next video!
We’d love to hear your thoughts!