What’s the Best Type Of Internet Videos For Marketing your small Business? Tip 3 The customer review video…and how to use it. That’s what we’ll answer in today’s video.
Hi, I’m Dillon with Social Media Top Team. We help business owners grow their business to the next level by leveraging online video, social media and UNCONVENTIONAL marketing strategies.
Before we get started, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Ok, let’s get right to today’s Video Marketing Tips for corporate video marketing. You already know how your business benefits from internet video marketing from our previous video - Why And What is online video marketing and what are some GOOD video marketing statistics? Today you’re going to see one specific TYPE of video to have produced for your business and then how to use it to get more customers.
You may be surprised to discover there’re actually 12 different types of online videos for marketing your local business. Today we’ll look at a VERY important and effective type of website video… The customer review video.
The customer review video. This online video for your business is either a single testimonial from 1 one of your clients or it can be a series of textual reviews converted into online video. Typically they’re usually only 30 seconds to 2 minutes maximum.
Customer review online videos benefit you by being powerful conversion tools. So their purpose is to be a conversion tool that provides social proof that potential customers want to see BEFORE buying from you. Customer review online videos are used before AND after the sale, as part of the post close.
Customer review online videos should always target your prospective customer’s hot button, you just want someone to say "oh they are wonderful company they're great and I love Jim and Tammy and everyone". They said hit hot button concerns like ‘how long have they been in business?’ or ‘What type of results do they typically get?’ ‘Is their cuisine authentic?’ ‘What are their prices like?’ ‘Do they guarantee their work?’, ‘How’s their customer service?’ and so on and so forth. So these are the points that you ask your customers to talk about in the videos. For the most part of these videos should be raw and unedited for realism.
Customer review online videos are seo keyword optimized to rank for popular keyphrases that your potential customers are searching for when they’re doing branded reviews searches. As you can actually see some keywords in here in the description beneath the video. So your potential customers are searching for these keywords when they're doing branded review searches and due diligence on your business like you type in your company name + reviews. And you want to do this yourself to test your own to find out what comes up. Put in your company name plus reviews or put in your company name + reviews + city
So go ahead and type in social media top team reviews los angeles and you’ll see what we mean. And we have over here social media top team put in reviews los angeles, social media top team reviews los angeles. Oh my goodness, what are horrible things that may come up now. And Bam! there you see, look at that, more video reviews, all different reviews, you click on yelp profiles, the reviews on all these different sites, the reviews on yahoo local, more business reviews. Also this reviews come up, this is when people doing a branding search on us this what they find when they type in social media top team reviews los angeles.
So, let's take a look at how these videos actually look. So we'll take a look at two great good examples of client review online videos
So here's the first one. Im gonna fast forward to the end. Ok so what happen is, it talked about what they wanted what they actually got from us and at the end of the person endorsement, it say "hey I definitely recommend you go with social media top team" and you see this thing is only like 35 seconds long. For someone else, this is an investment firm, someone else in that industry this sort of thing actually is enough to make them say "hey we really want to do business with this company".
So, that was a video, a video recording of a customer speaking. Now here's a second variety. This is a textual testimonials reviews. If customers have emailed you, testimonial they wrote you letters they put it on yelp or google plus and it got filtered and nobody can see them, this is a great strategy to use now. So let's take a look one.
You see it continues like this throughout the video until just about the last one. And then it finishes up again with branding. You could even at the end put an MTA. Usually with reviews, Reviews are late stage prospects, so, you can if you want just put an MTA or motivate to act in there, otherwise, it's not really necessary. 'Cause they already know your company and they’re doing due diligence on your company before hand.
So here are 2 excellent examples customer review online videos for your business. Pricing for these with other online video marketing companies average about $1,500. Yet we have a unique strategy where our clients get theirs for FREE. We have the best pricing of any online video marketing company for online videos. See our pricing page for the details.
If you enjoyed this What’s the Best Type Of Internet Videos For Marketing your small Business Tip 3 The customer review video and how to use it, then do us a HUGE favor and share it with 2 or 3 of your closest friends or colleagues…or more. They’ll definitely thank you for it. Plus, make sure you subscribe to our channel RIGHT NOW so you don’t miss out on our BI-WEEKLY videos…where you learn innovative ways to get more customers and grow your business to the next level.
And before we go, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Finally, if you’d like to learn more about getting more customers with our web video production and promotion services, we have packages starting at just $75. At these prices, it can EASILY fit into your budget.
Go to www.socialmediatopteam.com or simply click on the link below this video.
I’m Dillon with Social Media Top Team. Don’t miss our next video when we cover the 4th Best Type Of Business Video for marketing your small business – ‘The coupon video ad’…and how to best use it.
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