What’s the Best Type Of Youtube Videos For Marketing your small Business? Tip 5 The Product Comparison or Review Video…and how to use it. That’s what we’ll answer in today’s video.
Hi, I’m Dillon with Social Media Top Team. We help business owners grow their business to the next level by leveraging online video, social media and UNCONVENTIONAL marketing strategies.
Before we get started, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Ok, let’s get right to today’s Video Marketing Tips for local video marketing. You already know how your business benefits from internet video marketing from our previous video - Why And What is online video marketing and what are some GOOD video marketing statistics? Today you’re going to see one TYPE of video to have produced for your business and then how to use it to get more customers.
You may be surprised to discover there’re actually 12 different types of online video for marketing your local business. Today we’ll look at a VERY important and effective type of youtube video… The Product Comparison or Review Video
The Product Comparison or Review Video. This web video for your business is a very good lead generator as potential customers are searching for comparisons and reviews on a product or service BEFORE they buy it. Product Comparison web videos are another powerful conversion tool for late stage potential customers that are at stage 5 of the customer buying cycle, also known as the vendor or product selection stage. We covered this topic in our youtube videos. So what you do is simply find a product or service that would be of interest to your niche market, it could be yours or someone else’s, and do a review on its benefits and features. Product review web videos are a staple in the world of business video because they're so very effective. Typically they’re usually 4 to 10 minutes long. You see this one here is like 6 or 7 minutes long.
Now if you're wondering about the benefits of Product review web videos for your business? Well according to a study, 57 percent of consumers are more confident to make a purchase online after watching a product video. This means More confidence and fewer returns, fewer sales calls and happier customers willing to share their experience with your brand. It’s also well known, the company Zappos, they increased their online sales by almost 30 percent by simply adding video to their product pages!
So Product Comparison web videos are also seo keyword optimized to rank for keyphrases that your potential customers are searching for when they want to know how different products, services or businesses compare to others. So these are some of the keyphrases, and you can test it out yourself. So it will be either the Product, Service or Company Name plus the word Reviews. Or the Product, Service and Company Name plus the word Reviews plus what the current year is, so will be 2014. Or will be Product, Service or Company Name, either one of those, plus Comparison plus the word Comparison. And this is what they're usually searching for, and this will come up in the search.
Alright, here’s a good example of a Product review web video…So, let’s take it back here, and take a listen.
As you can see, he’s taking them through a tour of his car wash products. You can tell it’s not exactly a $50,000 budget for this video yet if you're interested in this, you’re going watch it. And this is something very simple that you can easily do and people who are interested in this topics really appreciate it.
So this is a very good example of Product review web video. Pricing for these averages about $1,500 to $2,500 when you hire most other online video companies. Yet we have a unique strategy we’re our clients typically invest around $150 per Product review web video for theirs. We have the best pricing of any online video company for online videos. See our pricing page for the details.
If you Enjoyed this What’s the Best Type Of Youtube Videos For Marketing your small Business Tip 5 The Product Comparison or Review Video and how to use it, then do us a HUGE favor and share it with 2 or 3 of your closest friends or colleagues…or more. They’ll definitely thank you for it. Plus, make sure you subscribe to our channel RIGHT NOW so you don’t miss out on our BI-WEEKLY videos…where you learn innovative ways to get more customers and grow your business to the next level.
And before we go, if you are interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Finally, if you’d like to learn more about getting more customers with our internet video production and marketing services, we have packages starting at just $75. At these prices, it can EASILY fit into your budget.
Go to www.socialmediatopteam.com or simply click on the second link below this video.
I’m Dillon with Social Media Top Team. Don’t miss our next video when we cover the 6th Best Type Of Youtube Video for marketing your small business – ‘The Case Studies and Results Video’…and how to best use it.
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