What’s the Best Type Of Internet Viral Web Videos For Marketing your small Business? Tip 12 The Reporter/Public Service Announcement or PSA Video …and how to use it. That’s what we’ll answer in today’s video.
Hi, I’m Dillon with Social Media Top Team. We help business owners grow their business to the next level by leveraging online video, social media and UNCONVENTIONAL marketing strategies.
Before we get started, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Ok, let’s get right to today’s Video Marketing Tips for local video marketing. You already know how your business benefits from internet video marketing from our previous video - Why And What is online video marketing and what are some GOOD video marketing statistics? Today you’re going to see one TYPE of video to have produced for your business and then how to use it to get more customers.
You may be surprised to discover there’re actually 12 different types of online viral video for marketing your small business. Today we’ll look at a VERY important and effective type of online viral video… The Reporter/Public Service Announcement or PSA Video
The Reporter/Public Service Announcement or PSA Video. This internet video is another in your business branding line of videos. The Reporter internet Video can be the Latest breaking news in your industry and how it affects your clients. Or more importantly, latest breaking news in your CLIENT’S industry and how it affects them. As a matter of fact, our most popular Youtube video is a Reporter internet Video that reported on ‘Facebook’s five star ratings and reviews system and how to remove it from your business’ Facebook page”. We’ve gotten over 10,000 combined views and counting in just 4 months and a bunch of traffic on our website! This is a POWERFUL video marketing strategy!
Now the PSA internet video can be more of a community good will piece. It’s purpose is to build positive brand awareness and ideally get your business…brand supporters. The PSA internet Video works best if the issue is a very emotional one like health awareness, something involving children or pets, something that could hurt someone’s business, you know something like that. This business video is usually anywhere from 30 seconds to 5 minutes long. You see this one here is 30 seconds long. They can be very short.
If you're wondering about the benefits of Reporter/PSA internet Video for marketing your company? They benefit you by being able to get both potential and existing customers to emotionally connect with you and view your company as having a heart, and caring about issues that affect them and others. Remember people buy brands not products and services. Many people buy from companies that are socially responsible even when they know their prices are higher. This is even for small businesses like even pizza restaurants. We have clients in the past, were a good number of customers bought their pizza from them and just because of their social views and the things they did in the community. So you want to capture this and promote it in your PSA videos.
Reporter/Public Service Announcement internet videos are usually leveraged in your company’s marketing campaign by seo keyword optimizing them to rank for popular keyphrases that your customers are searching online for that may be emotional trigger topics such as drug addiction help for family members or homeless shelter in los angeles or how to stop yelp from filtering my reviews.
These internet marketing videos can also be embedded on the about us page in your website, in your email newsletter marketing and even in your social media marketing.
So here, we going to take a look at 2 good examples of Reporter/Public Service Announcement internet videos…And this first one here is about Drug addiction. So lets take a listen…or Gambling rather!
I want to fast forward to the end. This is a PSA video that a company did. And again, its going to definitely make an emotional connection. So imagine your parents, someone or a friend who has a gambling addiction problem and your company does something where it promotes a local non profit, you do the video and promote them. Hey call this agency up or you involve with that local program with that social cause. Your video comes up in the search when they're searching for say, gambling addiction help for family members, and your company comes up because you have something to say about that now. That's the idea or the strategy.
So we're going to take a look now, that was a PSA or a Public Service Announcement internet video. Now, we're going to take a look at a reporter style internet video. This is actually our video that we did on "What is Facebook's Five Star Rating Systems Review and How to remove it" So what happened, a lot of businesses were very upset to look at their business Facebook page and suddenly this rating system here, it’s kind of like Yelp, that they have no idea that it’s even going to be implemented and it pops anytime and usually defaults to giving them 1 or 2 stars ratings out of 5. You're searching online on what this thing is and actually how to remove it. So let's take a listen..
And you get the idea. And what happens later on the video, we show them actually how to remove everything. And that’s what they really want. They want to know how to actually, you know, what it is, because some don’t want to remove it, they actually some want to add it to their page! So they want to know what it is, what it’s about. Facebook doesn’t send out any of this information, so they are a complete loss. So this video you can see, today is like…it’s been roughly about 4 months and already with, no off page promotion whatsoever, just on page promotion, we're already at over 6,000 views here. And we have this video uploaded into other video sharing sites too and they’ve got thousands, so we got over 10,000 views so far as well as links going to our website to a lead conversion page. So these videos, because they're reporter style video and it taps into something a development in our industry that we knew affected prospective clients and existing clients, Boom! Now we’ve got companies all over the country and the world actually. It's driving leads or traffic to our website.
So these are 2 Good examples of Reporter/PSA internet videos. The last one being a Youtube video. Pricing for these videos with other companies average about $1,500 to $2,500 with other Youtube video marketing companies. Yet we have a unique strategy where our clients typically invest around $150 per video for theirs, no kidding, its shocking yet its TRUE. We have the best pricing of any Youtube video marketing company for Reporter/Public Service Announcement internet videos. See our pricing page for the details.
If you Enjoyed this What’s the Best Type Of Internet Viral Web Videos For Marketing your small Business Tip 12 The Reporter/Public Service Announcement or PSA Video and how to use it, then do us a HUGE favor and share it with 2 or 3of your closest friends or colleagues…or more. They’ll definitely thank you for it. Plus, make sure you subscribe to our channel RIGHT NOW so you don’t miss out on our BI-WEEKLY videos…where you learn innovative ways to get more customers and grow your business to the next level.
And before we go, if you’re interested in a complete online video marketing course for using internet video marketing to get more customers for your business, we have a great FREE video webinar on our website called the ‘the 12 Best Types Of Online Web Videos For Marketing your Small Business’. This online video marketing course covers ALL 12 types of business videos, promotional video ideas and more. Simply click on the link below this video to view our free business marketing video now.
Finally, if you’d like to learn more about getting more customers with our business online video production, marketing and advertising services, we have packages starting at just $75. At these prices, it can EASILY fit into your budget.
Go to www.socialmediatopteam.com or simply click on the link below this video.
I’m Dillon with Social Media Top Team. Don’t miss our next video when we cover ‘What should you make your online videos about and how do you design your business’s video content marketing strategy?’
See you next video!
We’d love to hear your thoughts!